I’m Isabela, 23 (24 in November!) and I’ve always known I needed to work with creativity.
I’m based in Belo Horizonte, Brazil, where I’ve been lucky to meet friends who inspire me daily to believe in people, in ideas, in possibility.
I’m into pop culture, all kinds of music, and I’m the kind of person who gets way too excited about documentaries on ancient empires, animals, and the evolution of our planet.
I love a good bar, a random deep chat, staying active, gaming with my girlfriend, and traveling (who doesn’t?). I’m also a huge movie fan (follow me on Letterboxd if you’re into that).
Working with digital products is one of the greatest achievements of my life. Doing what you love is truly transformative. I’m always looking to learn more, think deeper, and design better, especially when I’m surrounded by people who push me to grow.
Education:
Postgraduate Certificate (in progress) in UX Design & Digital Products (ESPM)
Degree in Social Communication (FUMEC)
Experience
Product Designer
Opinion Box | Current
Opinion Box is a leading company in digital solutions for market research and customer experience.
• Led the design and implementation of the CX platform's Design System, improving cross-product consistency and reducing design time by 40%.
• Designed and tested user flows, prototypes, and journeys to optimize customer experience across web and mobile products (CX platform and Heap Up app).
• Conducted user research and usability studies that identified key friction points.
• Collaborated with cross-functional teams to align business goals with user needs, supporting product strategy and scalability.
Winner of the 2025 Product & Technology Hackathon