Who I Am
I’ve always been deeply curious about how people think, behave and connect with the world.
I’m based in Belo Horizonte, Brazil, where I’m surrounded by amazing friends who constantly inspire me to grow and create. Outside of design, I love exploring pop culture, discovering new music and watching documentaries about history, animals, and the evolution of our planet. I enjoy a good bar chat, staying active, gaming with my girlfriend, and planning my next trip.
Working with digital products has been one of the most rewarding parts of my life. It’s where I get to combine empathy, creativity and strategy to make meaningful impact. I’m always learning, reflecting and refining my craft because great design is never done, it’s always evolving.
I’m also a huge movie fan, so if you’re on Letterboxd, let’s connect.
I have worked in design for 7 years, with the last 5 years focused on end-to-end digital product development, from strategy to execution. I started in graphic and web design, which gave me a strong foundation in visual communication and naturally led me into Product Design.
Today, my focus is on creating simple, useful, and accessible experiences, combining user research, Design Systems, information architecture, and usability testing. I enjoy collaborating with cross-functional teams and using data to guide decisions while staying attentive to real user needs.
Currently, at Opinion Box, I work on products that support market research and generate strategic insights for brands such as Nubank, Sony, iFood, Wise, and Unilever.
In recent years, I have deepened my work in Artificial Intelligence (AI) applied to digital products, from strategy to metrics and infrastructure, always aiming to build solutions that are more efficient, scalable, and high-impact.
Education
Digital Product Design
Specialization - Tera
2025
Social Communication
Bachelor’s Degree - FUMEC
2023