Hemominas | 2023
Streamlining blood donation scheduling for Gen Z
In my last semester of college, I had the opportunity to collaborate on an initiative with the Hemominas Foundation aimed at engaging young people aged 16 to 18 in the cause of blood donation.
Beyond a beautiful group-built campaign, I contributed to the development of this project, aiming to simplify scheduling and clarify doubts about the blood donation process.
This project is dedicated to all blood donors.
My role
Product Designer | UX/UI
The client
The Hemominas Foundation oversees the complete cycle involving the collection, processing, distribution and quality control of blood and its derivatives in the state of Minas Gerais.
The problem
The recurring donors of the Foundation are decreasing, and the new generation is not engaged in the blood donation cause. How can we simplify the scheduling process, address doubts and bring this audience closer to the cause?
Hemominas | 2023
Streamlining blood donation scheduling for Gen Z
In my last semester of college, I had the opportunity to collaborate on an initiative with the Hemominas Foundation aimed at engaging young people aged 16 to 18 in the cause of blood donation.
Beyond a beautiful group-built campaign, I contributed to the development of this project, aiming to simplify scheduling and clarify doubts about the blood donation process.
This project is dedicated to all blood donors.
(01)
Project
This initiative aims to develop an app interface to streamline blood donation scheduling and provide information in a more engaging manner, particularly targeting young individuals. The goal of this app is to offer a more intuitive and visually appealing alternative to the MGapp and the Hemominas website, which may lack user-friendliness and fail to captivate the interest of the younger generation.
(02)
Understanding the user
An exploratory research was conducted using a convenience sampling approach, incorporating both quantitative and qualitative methods in Belo Horizonte and surrounding areas. A total of 95 young individuals were interviewed.
Our main findings were as follows:
The majority of young people aged 16 to 18 in Belo Horizonte (62.1%) are aware of the Hemominas Foundation, but there is still a significant portion (37.9%) who are not acquainted with it.
The vast majority (91.6%) of participants have not yet donated blood, highlighting the need for effective strategies to encourage donation, especially among young people.
The responses indicate a positive outlook regarding blood donation among young people. Most of the suggestions they provide are about motivating young individuals to donate, emphasizing the need to develop campaigns, make the experience more intuitive and interactive, and create initiatives specifically tailored to communicate with this audience.
(03)
Starting the design
User Flow
(04)
Solutions
[1] In the first test for the home screen, a carousel of highlights was added. The idea is that the first item in the carousel always displays the status of the blood banks, updated daily. The remaining items in the carousel showcase important information or ongoing campaigns within the institution.
Just below, there is a "Schedule Donation" button and a secondary button, "Can I Donate?", which redirects users to the help screen with the FAQ section already expanded.
Additionally, the screen includes a dropdown button where users can select a unit to check its address and operating hours. Below that, there is a Google Maps widget that allows users to click and open the route from their location to the selected unit directly in the Maps app on their phone.
When clicking "Schedule Donation" on the home screen, the user is guided through the scheduling steps [2].
In the first step, the user selects a city.
Next, they choose the service unit.
Below that, the user selects the desired date for their donation on the calendar.
After confirming, the user is taken to a page [3] displaying the information they provided during account creation. If everything is correct, they can proceed; otherwise, there's a "Edit Profile Information" button to make changes.
Finally, upon confirming the details, the donation is successfully scheduled [4]! On the last screen, the user sees a thank-you banner, the details of the scheduled donation (including their information), and some additional important guidelines.
Additionally, it was essential to design a draft for the help center [5], containing important information about blood donation, outpatient services, and Hemominas' support. A user profile page was also created [6], providing a centralized hub for managing their account information.
(05)
Accessibility considerations
Contrast and legibility: The app features an interface with excellent contrast between text and background, ensuring easy readability for visually impaired individuals or those with reading difficulties. Additionally, all app elements are legible across different screen sizes.
Simple navigation: The app is intuitive and easy to navigate, without complex menus or pages overloaded with content.
Clear and audible feedback: After each appointment booking, users receive confirmation and guidance on the next steps. This is particularly crucial for users who are donating for the first time.
(06)
What I learned
During this process, I learned the importance of creating intuitive, simple, and engaging designs for institutions, especially those in the healthcare sector. Attracting blood donors is not an easy task, but by finding an easy and quick way to do so, we increase our chances of conversion!
(07)
Fun fact
After delivering the project for Hemominas, I was invited to join the Technical Subcommittee for their next agency selection process, which will handle the institution's communications. To me, this invitation reflects the meaningful work I did with them and reinforces the deep respect and admiration I have for this incredible organization. Oh, and don't forget: donate blood!
Let’s connect!
I hope you enjoyed my project! Feel free to contact me if you have any questions or if you'd like to work on your new project together!
My role
Product Designer | UX/UI
The client
The Hemominas Foundation oversees the complete cycle involving the collection, processing, distribution and quality control of blood and its derivatives in the state of Minas Gerais.
The problem
The recurring donors of the Foundation are decreasing, and the new generation is not engaged in the blood donation cause. How can we simplify the scheduling process, address doubts and bring this audience closer to the cause?
(01)
Project
This initiative aims to develop an app interface to streamline blood donation scheduling and provide information in a more engaging manner, particularly targeting young individuals. The goal of this app is to offer a more intuitive and visually appealing alternative to the MGapp and the Hemominas website, which may lack user-friendliness and fail to captivate the interest of the younger generation.
(02)
Understanding the user
An exploratory research was conducted using a convenience sampling approach, incorporating both quantitative and qualitative methods in Belo Horizonte and surrounding areas. A total of 95 young individuals were interviewed.
Our main findings were as follows:
The majority of young people aged 16 to 18 in Belo Horizonte (62.1%) are aware of the Hemominas Foundation, but there is still a significant portion (37.9%) who are not acquainted with it.
The vast majority (91.6%) of participants have not yet donated blood, highlighting the need for effective strategies to encourage donation, especially among young people.
The responses indicate a positive outlook regarding blood donation among young people. Most of the suggestions they provide are about motivating young individuals to donate, emphasizing the need to develop campaigns, make the experience more intuitive and interactive, and create initiatives specifically tailored to communicate with this audience.
(03)
Starting the design
User Flow
When clicking "Schedule Donation" on the home screen, the user is guided through the scheduling steps [2].
In the first step, the user selects a city.
Next, they choose the service unit.
Below that, the user selects the desired date for their donation on the calendar.
After confirming, the user is taken to a page [3] displaying the information they provided during account creation. If everything is correct, they can proceed; otherwise, there's a "Edit Profile Information" button to make changes.
Finally, upon confirming the details, the donation is successfully scheduled [4]! On the last screen, the user sees a thank-you banner, the details of the scheduled donation (including their information), and some additional important guidelines.
Additionally, it was essential to design a draft for the help center [5], containing important information about blood donation, outpatient services, and Hemominas' support. A user profile page was also created [6], providing a centralized hub for managing their account information.
(04)
Solutions
[1] In the first test for the home screen, a carousel of highlights was added. The idea is that the first item in the carousel always displays the status of the blood banks, updated daily. The remaining items in the carousel showcase important information or ongoing campaigns within the institution.
Just below, there is a "Schedule Donation" button and a secondary button, "Can I Donate?", which redirects users to the help screen with the FAQ section already expanded.
Additionally, the screen includes a dropdown button where users can select a unit to check its address and operating hours. Below that, there is a Google Maps widget that allows users to click and open the route from their location to the selected unit directly in the Maps app on their phone.
(05)
Accessibility considerations
Contrast and legibility: The app features an interface with excellent contrast between text and background, ensuring easy readability for visually impaired individuals or those with reading difficulties. Additionally, all app elements are legible across different screen sizes.
Simple navigation: The app is intuitive and easy to navigate, without complex menus or pages overloaded with content.
Clear and audible feedback: After each appointment booking, users receive confirmation and guidance on the next steps. This is particularly crucial for users who are donating for the first time.
(06)
What I learned
During this process, I learned the importance of creating intuitive, simple, and engaging designs for institutions, especially those in the healthcare sector. Attracting blood donors is not an easy task, but by finding an easy and quick way to do so, we increase our chances of conversion!
(07)
Fun Fact
After delivering the project for Hemominas, I was invited to join the Technical Subcommittee for their next agency selection process, which will handle the institution's communications. To me, this invitation reflects the meaningful work I did with them and reinforces the deep respect and admiration I have for this incredible organization. Oh, and don't forget: donate blood!
Let’s connect!
I hope you enjoyed my project! Feel free to contact me if you have any questions or if you'd like to work on your new project together!
Hemominas | 2023
Streamlining blood donation scheduling for Gen Z
In my last semester of college, I had the opportunity to collaborate on an initiative with the Hemominas Foundation aimed at engaging young people aged 16 to 18 in the cause of blood donation.
Beyond a beautiful group-built campaign, I contributed to the development of this project, aiming to simplify scheduling and clarify doubts about the blood donation process.
This project is dedicated to all blood donors.
My role
Product Designer | UX/UI
The client
The Hemominas Foundation oversees the complete cycle involving the collection, processing, distribution and quality control of blood and its derivatives in the state of Minas Gerais.
The problem
The recurring donors of the Foundation are decreasing, and the new generation is not engaged in the blood donation cause. How can we simplify the scheduling process, address doubts and bring this audience closer to the cause?
(01)
Project
This initiative aims to develop an app interface to streamline blood donation scheduling and provide information in a more engaging manner, particularly targeting young individuals. The goal of this app is to offer a more intuitive and visually appealing alternative to the MGapp and the Hemominas website, which may lack user-friendliness and fail to captivate the interest of the younger generation.
(02)
Understanding the user
An exploratory research was conducted using a convenience sampling approach, incorporating both quantitative and qualitative methods in Belo Horizonte and surrounding areas. A total of 95 young individuals were interviewed.
Our main findings were as follows:
The majority of young people aged 16 to 18 in Belo Horizonte (62.1%) are aware of the Hemominas Foundation, but there is still a significant portion (37.9%) who are not acquainted with it.
The vast majority (91.6%) of participants have not yet donated blood, highlighting the need for effective strategies to encourage donation, especially among young people.
The responses indicate a positive outlook regarding blood donation among young people. Most of the suggestions they provide are about motivating young individuals to donate, emphasizing the need to develop campaigns, make the experience more intuitive and interactive, and create initiatives specifically tailored to communicate with this audience.
(03)
Starting the design
User Flow
(04)
Solutions
[1] In the first test for the home screen, a carousel of highlights was added. The idea is that the first item in the carousel always displays the status of the blood banks, updated daily. The remaining items in the carousel showcase important information or ongoing campaigns within the institution.
Just below, there is a "Schedule Donation" button and a secondary button, "Can I Donate?", which redirects users to the help screen with the FAQ section already expanded.
Additionally, the screen includes a dropdown button where users can select a unit to check its address and operating hours. Below that, there is a Google Maps widget that allows users to click and open the route from their location to the selected unit directly in the Maps app on their phone.
(05)
Accessibility considerations
Contrast and legibility: The app features an interface with excellent contrast between text and background, ensuring easy readability for visually impaired individuals or those with reading difficulties. Additionally, all app elements are legible across different screen sizes.
Simple navigation: The app is intuitive and easy to navigate, without complex menus or pages overloaded with content.
Clear and audible feedback: After each appointment booking, users receive confirmation and guidance on the next steps. This is particularly crucial for users who are donating for the first time.
(06)
What I learned
During this process, I learned the importance of creating intuitive, simple, and engaging designs for institutions, especially those in the healthcare sector. Attracting blood donors is not an easy task, but by finding an easy and quick way to do so, we increase our chances of conversion!
(07)
Fun Fact
After delivering the project for Hemominas, I was invited to join the Technical Subcommittee for their next agency selection process, which will handle the institution's communications. To me, this invitation reflects the meaningful work I did with them and reinforces the deep respect and admiration I have for this incredible organization. Oh, and don't forget: donate blood!
When clicking "Schedule Donation" on the home screen, the user is guided through the scheduling steps [2].
In the first step, the user selects a city.
Next, they choose the service unit.
Below that, the user selects the desired date for their donation on the calendar.
After confirming, the user is taken to a page [3] displaying the information they provided during account creation. If everything is correct, they can proceed; otherwise, there's a "Edit Profile Information" button to make changes.
Finally, upon confirming the details, the donation is successfully scheduled [4]! On the last screen, the user sees a thank-you banner, the details of the scheduled donation (including their information), and some additional important guidelines.
Additionally, it was essential to design a draft for the help center [5], containing important information about blood donation, outpatient services, and Hemominas' support. A user profile page was also created [6], providing a centralized hub for managing their account information.
Let’s connect!
I hope you enjoyed my project! Feel free to contact me if you have any questions or if you'd like to work on your new project together!